Volvo Penta thrives at Seawork 2014


With the event growing year on year, Volvo Penta made its presence felt at the international commercial boat show Seawork in Southampton, UK, this June.

Exhibiting at the largest and fastest growing commercial marine and workboat event to be held in a European working port — and with more than 7,000 visitors attending from all over the world — Volvo Penta knew it had to make an impact.

With many of Volvo Penta's important dealers also exhibiting at the event, and several boats available for sea trial featuring Volvo Penta technology.                                                        

Primarily the company promoted Volvo Penta IPS, which was on show at the company's indoor booth. But interested visitors could also experience the superior benefits of the system aboard the SC Amethyst. The vessel, available for sea trial across the three days, is a heavy-duty workboat installed with Volvo Penta IPS and used for charter, predominantly in the offshore and wind farming industries.

"We wanted to encourage visitors to test out Volvo Penta's demonstration boat, as sea trials are an essential part of helping them understand the unique capabilities of our forward-facing propulsion system and joystick docking," noted Jan-Willem Vissers, director of the Marine Commercial segment in Volvo Penta's Region Europe.

All shapes, all sizes

Day two of the exhibition proved to be Volvo Penta's most active – with the company holding a dealer day to help centers and customers keep connected to the company. In addition to this, Wednesday was the busiest day for the SC Amethyst; with sea trials for the day fully booked, the Volvo Penta team had to extend the schedule to accommodate an unexpected group of vistors at the end of the day.

The product range on show at the exhibition was also unprecedented. With Volvo Penta technology installed in several of the boats available for sea trials, visitors were able to see the company's entire engine and propulsion range installed in boats ranging from an eight-meter RIB to a 20-meter offshore support vessel. This was quite an achievement for Volvo Penta, which significantly increased its presence over last year. "We are confident that Volvo Penta offers the right product for nearly any commercial application," Jan-Willem says, "This was something our presence at Seawork helped us demonstrate."

Inside the exhibition, the company's focus was largely on the extended coverage package Volvo Penta now offers for its Marine Commercial products. The new package maximizes uptime and minimizes unexpected repair costs, demonstrating Volvo Penta's ongoing commitment to providing customers with total solutions.

With plans to extend the size of the booth next year, it's safe to say that Seawork International 2014 was a success.

"I am extremely pleased with Volvo Penta's performance at this year's Seawork," Jan-Willem remarked. "This event grows in size and influence each year, and Volvo Penta will, in turn, continue to expand its presence here."