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Volvo Penta and Nimbus in a joint collaboration to support diversity and inclusion at Scandinavian Mixed 2021

The Scandinavian Mixed golf tournament takes place at Vallda Golf & Country Club outside of Gothenburg on June 10-14, featuring female and male players with equal chances to win. Volvo Penta and boat builder Nimbus now joins forces to invite four young players in the ProAm competition on June 9.

Scandinavian Mixed 2021
Michael Borm, Chief Marketing Officer Nimbus boats and Johan Inden, Senior Vice President Business Unit Marine at Volvo Penta

“We believe there is strength in diversity. Diversity drives innovation and an inclusive culture enables the business to grow. That’s why we are collaborating with the Scandinavian Mixed golf tournament here in Gothenburg”, says Johan Inden, Senior Vice President Business Unit Marine at Volvo Penta.

Scandinavian Mixed is the first golf tournament in which males and females participate side by side following same pre-requisites and with the same chance to be the overall one winner. The tournament takes place at Vallda Golf & Country Club during June 10 – June 14, 2021.

Volvo Penta and Nimbus will invite four junior players to play together with one professional and one representative from respective company in the ProAM competition which is held on June 9.

“We want to bring forward the next generation. It’s time for the young generation to step in, and it’s time for us to welcome more equality in the business”, says Malin Schwartz, Senior Vice President Brand Communication and Marketing at Volvo Penta.

Four videos will be produced and published in social media channels, in cooperation with Scandinavian Mixed and Nimbus. A Nimbus C9 boat powered with a Volvo Penta V8-350 engine will also be placed in the water hole by the 18th hole at the golf course.

Michael Bohm, Chief Marketing Officer at Nimbus concludes:
“Nimbus and Volvo Penta work with diversity on a daily basis. Bringing in the next generation of women and men adds another perspective. We want to give the young golfers a once in a lifetime experience and to learn and develop. This also gives us the opportunity to get new ideas and views on future boating.

For more information please contact:
Malin Schwartz SVP Brand Communication and Marketing Volvo Penta (malin.schwartz@volvo.com)
Michael Bohm Chief Marketing Officer Nimbus boats (michael.bohm@nimbus.se)