Cookie Policy

This cookie policy describes how AB Volvo Penta, company registration number 556034-1330 having its registered address at Volvo Penta, Gropegårdsgatan, S-40508 Göteborg, we uses cookies at

A cookie is a small piece of data sent from a webpage and stored in a user's web browser, mobile phone, or other device while the user is browsing that webpage. A cookie can help the webpage provider to recognize your device the next time you visit that webpage, provide you with access to certain functions on the webpage and/or register your surf patterns. There are other technologies such as pixel tags, web bugs, web storage and other similar files and technologies that may carry the same functions as cookies. In this cookie policy, we use the term “cookies” for cookies and all such similar technologies.

We use the following cookies for the purposes set out below:

List of cookies set by Volvo Group

Cookie name Purpose
s_cc Set and read by the JavaScript code to determine if cookies are enabled (simply set to "True")

Duration: Expire when the browser is closed.
s_sq Set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous link that was clicked on by the user

Duration: Expire when the browser is closed.
s_vi, s_fid Used to identify a unique visitor

Duration: Persistent (2 years)

List of third party cookies

Cookie name Duration Purpose
This is a tool that will give our visitors the option to share and recommend Volvo Group website content in social networks.
We use ScorecardResearch web tags to collect data such as new versus repeat visitors, timestamp, the URL, and the title of the web page. The ScorecardResearch tagging is not used to identify the user visiting a page. Additionally, the data collected by ScorecardResearch is only used in an aggregated form. In other words, the reports that are created from this data will not say that Computer 1 went from Site A to Site B to Site C. Instead, the reports will always be based on an entire collection of different computers, meaning that the reports will contain information like “67% of the entire internet population went to Site A”, or “35% of individuals who went to Site A also went to Site B.”
_ga 2 years Used to distinguish users.
_gid 24 hours Used to distinguish users.
_gat 1 minute Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_.
AMP_TOKEN 30 seconds to 1 year Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.
_gac_ 90 days Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. Learn more.